Exemplar design & advertising agency Coursework

Exemplar design & advertising agency - Coursework Example Below the line advertising comprises of production of calendars, T-shirts, caps, wrist band and newsletters. Creating the environment The company’s structure shall be two fold comprising of a business structure and an organization structure. The business structure shall be a partnership between the original ten designers whom I have recruited. This will act as an incentive to encourage them own the business and to work towards success The business will adopt functional organizational structure. This is ideal for small business startups. The business will have specialized departments that will report to single authority (Day and Zacarro, 2004). It will help in grouping every department in the organization in line with its core functions within the design agency. However, we shall maintain a level of flat management policy where by the various department heads shall have an open door policy to eliminate communication barriers (McCauley and Rudeman, 2010). The success of any comp any depends on the management as well as individual employees. The management should create a favorable environment by making a management decision based on the situation (Goleman 2000). Core values For a company, core values provide the guiding philosophies that form the basis of how the company management and it employees behave. Exemplar’s key core values will be contained within its mission statement. The company shall entrench a value system whereby innovation and excellence shall be encouraged and nurtured among its people. This shall further be reaffirmed by our mantra† Communication that adds value†. Second value preposition for the company is commitment; the company shall stress the importance of team members owning the various projects they are tasked with. Thirdly passion for the job will be a prerequisite for each individual working under the roof of Exemplar as they are our brand ambassadors to customers. Because we are in the business of selling drea ms passion needs, this has to be an ingrained trait right from the account executive, the copy writer and the tea lady. As a teamwe can only be effective in this endeavor if we are passionate about our cause. Because we are working in an idea oriented environment, creativity shall be one of the key pillars to Exemplar’s core values. (Day and Zacarro, 2004). It shall be harnessed through various ways, the most important of this being brainstorming sessions. Exemplar wants to pride itself as a company that conserves the environment and will also seek to minimize on energy cost. This will include seeking out office space that uses natural light within the premises, use of energy saving bulbs and also using paperless forms of communication and recycled paper in all it stationery needs. The last value preposition of the company shall be open-mindedness. Everyone who works in an agency has to have an open mind since there are times ones patience might be overwhelmed by demands from customers, colleagues or immediate supervisors (McCauley and Rudeman 2010). Exemplars culture shall seek to build an identity that will be easily associated with the design firm both by the internal staff and our customers through constant and mandatory practice of certain beliefs, meanings, language, values, rituals, norms which are the normal behaviors expected in the organization. Also for the new employees that

Zora Neale Hurston and James Langston Hughes Essay

Zora Neale Hurston and James Langston Hughes - Essay Example http://web.uflib.ufl.edu/spec/manuscript/hurston/hurston.htm This site contains listings of available documents on Hurston's Correspondence, Manuscripts, Biographical and Critical Papers, Reference Material and Photographs, Medals and Tapes.Access to the documents require a registration with the Special Collections Access Serviceshttp://en.wikipedia.org/wiki/Zora_Neale_Hurston The Wikipedia page on Zora Neale Hurston contains extensive material on the author's background and career, politics, public obscurity and acclaim. "In 1925, shortly before entering Barnard, Hurston became one of the leaders of the literary renaissance happening in Harlem, producing the short-lived literary magazine Fire!! along with Langston Hughes and Wallace Thurman. This literary movement became the center of the Harlem Renaissance" (Wikipedia). The section on politics contains insightful material regarding Hurston's beliefs and convictions on libertarianism, religion, feminist individualism and segregation .http://www.zoranealehurston.com/ The official Zora Neale Hurston website by the Estate of Zora Neale Hurston and HarperCollins contains Hurston's biography and chronology among others. The site describes Hurston as "one of the pre-eminent writers of twentieth-century African-American literature". A link to http://www.zoranealehurston.ucf.edu/ provides a lengthy biography written by Anna Lillios.http://www.jerryjazzmusician.com/mainHTML.cfmpage=Kaplan.html The Zora Neale Hurston page contains an interview with Carla Kaplan, editor of Zora Neale Hurston: Life in Letters. ... blic office, in 1855." The site contains direct quotes from Hughes' works which define his convictions, '"We younger Negro artists now intend to express our individual dark-skinned selves without fear or shame."' '"I tried to write poems like the songs they sang on Seventh Street... (these songs) had the pulse beat of the people who keep on going."' http://myhero.com/poets/hughes.asp A page by Jeff Trussel containing Trussel's appreciation of Langston Hughes as a "fiercely poetic" Black American who "wanted his audience to taste the whole of the African-American experience". Trussel believes that "With the advent of the Harlem Renaissance in the 1920s, the relatively genteel world of American poetry was shaken to its foundations. Strong black voices broke out all over the country. Of this remarkable creative outpouring, one voice rose among all of the rest. This was the voice of poet Langston Hughes." The link to http://www.press.uillinois.edu/books/catalog/84mbk9qw9780252064746.html provides previews to Hughes' essays and a description of the work where Hughes "as a columnist for the famous African-American newspaper the Chicago Defender chronicled the hopes and despair of his people. For twenty years, he wrote forcefully about international race relations, Jim Crow, the South, white supremacy, imperialism and fascism, segrega tion in the armed forces, the Soviet Union and communism, and African-American art and culture. None of the racial hypocrisies of American life escaped his searing, ironic prose." http://en.wikipedia.org/wiki/Langston_Hughes The Wikipedia page on Langston Hughes contains lengthy material on the writer's life, career and political views. It includes interesting notes on Hughes' relationship with his father, '"I had been thinking about my father